A hands-on workshop for nonprofit marketing leaders
January 23rd, 2026 – 9:30am to 11:30am
Your website is often the first place people go to learn about your organization, and who you are, what you do, and why it matters should be front and center. Cluttered home pages without a clear path to action make it harder for the people who most want to connect with your mission.
This workshop will help you rethink your website as your most powerful storytelling and engagement tool. You’ll learn how to evaluate what’s working (and what’s not), clarify your story, and make it easier for the audiences you care about to accomplish their goals on your site.
What We’ll Cover
- How to tell your organization’s story in a clear and compelling way so visitors instantly “get” your mission
- Using imagery to humanize your work and show your impact
- Writing with clarity and warmth: plain language that engages, not overwhelms
- Understanding your top audiences and how to meet their needs
- Identifying what to add, refresh, or remove to make your site more effective
Attendee Takeaways
- A practical framework to evaluate your own website
- A checklist to make your website more user-friendly and aligned with your goals
- Renewed confidence in your ability to tell your organization’s story online
Who Should Attend
Communications and marketing staff, executive directors, or anyone responsible for telling your nonprofit’s story online.
Instructor: Erika Willett Kosina
Erika is a nonprofit marketing and communications strategist who helps mission-driven organizations clarify their message, tell compelling stories, and reach wider audiences — without adding the expense of a full-time role. She’s on call when you’re overwhelmed and under-resourced.