When: Wednesday November 19th, 8:30am – 12:00pm
Where: Bright Futures for Youth, Event Room
Cost: $60 – CNL Members; $75 – Not-Yet-Members
In an era of change, how nonprofits communicate can determine their sustainability and resilience. With $84 trillion set to shift from Boomers to Millennials and Gen Z, the next generation of donors, volunteers, and advocates is shaping the future. This training will equip you with DIY strategies to stretch your resources, strengthen your messaging, and engage across generations to keep your nonprofit relevant and impactful.
In an era of change, how nonprofits communicate can determine their sustainability and resilience. With $84 trillion set to shift from Boomers to Millennials and Gen Z, the next generation of donors, volunteers, and advocates is shaping the future. This training will equip you with DIY strategies to stretch your resources, strengthen your messaging, and engage across generations to keep your nonprofit relevant and impactful.
What We’ll Cover:
- Why generational messaging matters now
- Practical digital strategies for lean teams
- How to repurpose one story across multiple channels
Attendee Takeaways:
- DIY Content Repurposing Guide
- Generational Messaging Cheat Sheet
Trainer: Kayla Scott
Kayla Scott is the owner of MarketSharePR, a communications strategist, and public relations executive who helps nonprofits, civic agencies, schools, and businesses connect with their communities. She specializes in writing, research, and campaign strategies that inform and inspire action, with a knack for social media and creative ideas that build visibility. A graduate of Sacramento State with a degree in Intercultural Communications, Kayla has been recognized for her ability to engage diverse audiences, including being named the 2022 Rising Influencer of the Year by PRSA’s California Capital Chapter. She also serves her community on the City of Roseville’s Library Board and the Roseville City School District Foundation. Outside of work, Kayla enjoys fitness and time with her husband and their daughter, Chandler.