A Virtual Training including the webinar viewing** and live, local, peer driven Q&A
February 26, 2026
Time:
9:00am-11:00am
Where:
On Zoom – registration required
Trainer and Fundraising Expert: Tom Ahern
Cost: FREE!! – CNL Members; $25 – Not-Yet-Members (registrants will receive a direct request for the fee upon registration)
Registration Deadline: Tuesday, February 24th
In this skills-rich training you will learn how to turn your organization’s newsletter into a powerful stewardship tool that will increase donor retention, harvest added gifts … and boost fundraising’s most important metric: Donor Lifetime Value!
Attendees will explore how to spot (and correct) common fatal flaws that undermine many donor newsletters and learn how to get your stewardship and relationship communications exactly right.
These lessons are about scientific insights. They apply to digital as well as print. They apply to annual reports as well as donor newsletters. And they apply to your websites as well.
Which kinds of .orgs will benefit? All sorts of charities, of all sizes: small, medium, large. For your inspiration and brainstorming benefit, we examine successful fundraising newsletters from small and medium charities as well as seeing what the biggies are up to.
Who needs to know this stuff? Anyone involved in creating donor newsletters, hoping for a good ROI: fundraisers, freelance copywriters, nonprofit CEOs, outside marketers, .org board members & other volunteers.
Space is limited, please only register if you know you will be able to attend.
** This is NOT a live webinar – we will be watching a recording and then addressing questions live with attendees